5 articles in this category
This guide explores how narrative analytics—the systematic analysis of stories and language used within organizations—can decode cultural values, deci...
In a world obsessed with quantitative metrics, the most transformative insights often hide in qualitative signals that teams routinely overlook. This ...
Every day, teams pour hours into shaping narratives: pitch decks, internal memos, product launch copy, crisis responses. Yet too often, the final stor...
Introduction: The Fallacy of the Universal MetricIn my years of conducting competitive and market analysis, first as an in-house strategist and now le...
Every cross-functional team has felt the friction. Marketing says one thing, engineering another, and product management tries to translate. The real ...